Company, Google Searching

How to Search more effectively on Google?

Searching for information on the internet can be tedious. The amount of data available is such that one sometimes has the impression of looking for a needle in a haystack. And then, everyone can publish what he wants … so how to know what is relevant or not, qualitative or not?


Which keywords to choose?


Google collects, lists, and stores an incredible amount of knowledge in its data centers so that it can respond appropriately to any request from users. Its search engine is very simple but to find really useful information, it is not enough to type one or two keywords and wait for Google to do its work.


Contrary to what some people think, it is not enough to type the question, the word or the idea that you are asked to look for. If you are asked, for example, “What are the impacts of global warming on our environment and our health? What do you type?


If you type “global warming”, you will have 654,000 results! Google, in this case, searches all pages, images, videos … containing these words, individually, “warming”, “climate”, but also together “global warming”. (Source: The World)


Google’s suggestions


Since 2004, Google has been offering an autocomplete feature: Google Suggest.


When you start typing a query, Google makes a series of suggestions, based on predictive search. You can refine your query in real time. Algorithmically generated, Google’s suggestions are based on factors such as the popularity and age of the search terms. They reflect the diversity of information on the Web and the search trends of Internet users.


Google’s tools


But beyond this simple and clean interface, Google provides many tools to help you search more efficiently. In this article, I propose to make you discover these options and functions of Google that could make your research much faster and more effective.


9 research techniques that you should test


By default, therefore, the search is done through keywords, expressions or even a question in natural language posed via voice search.


Good to know


⇒ Google ignores accents (summer = summer) and case (upper case = lower case).


⇒ The order of the words has an impact on the results as well as the repetition of the terms.


⇒ By default, search results are related to your location.


Google Google verbally


Google allows you to do voice searches. If you’re using the Chrome browser or the Google app on Android or iOS, you can click on the microphone icon or say “Ok Google” and speak directly to Google.


Ask him a question, he will answer you. The answers are sometimes farfetched I admit (especially in French), but the experience is impressive anyway. You can check the time, check the weather, get directions, calculate tips, translate words or phrases, ask a general culture question, get the definition of a word, convert units or currencies, solve a mathematical problem, or even track a package from an order confirmation received in Gmail.


Did you know ?


At the end of 2017, in a scientific publication on arXiv, Google researchers present Tacotron 2, the new voice of the Google voice assistant, which offers a quite stunning result, very close to a human voice. This new voice synthesis engine will take into account accents, punctuation and context. To achieve this result, Google uses two networks of artificial neurons: the first divides the text into sequences and transforms them into an audio spectrogram (to have an accurate representation of the sound) and the second decrypts the spectrogram and generates the audio file.


Customize your search settings


To customize your search settings, click Settings at the bottom right of the Google home page. A new page opens that allows you to specify a lot of things.


SafeSearch filters to block inappropriate images or “adult” or violent content.


Number of results viewed per page (affects how fast the page loads)
Private results for even more relevant results
Voice search to activate or not
Region Settings
Change the language used with Google
Activate or not the activity history